Skip to content
Nutri Brand Guide
SOCIAL
BRAND
GUIDE
Our Mission.
Wellness is not a destination. It is a daily act of intention.
Here at Nutri, our mission is to help you achieve your goals of living a better life, for longer, with the best science-backed supplements in the world. Age doesn't have to match the calendar. You can obtain your optimal life and whole-body wellness through our longevity protocol.
Providing the most absorbable, highest bioavailable supplements in the world.
Target Audience
Health-intentional adults 28–50 who read ingredient labels, question influencer hype, and invest in longevity. They see wellness as identity, not trend.
Science that's beautiful. Calm confidence over urgency. Transparency as luxury. Content that treats them as intelligent adults with aspirational daily rituals.
Six Brand Pillars.
Every post should express at least one. Together they define what Nutri promises in every formula and every frame.
Science-Backed
Clinically researched formulas. Third-party tested for purity and potency on every batch.
Radical Transparency
No proprietary blends. No fillers. You always know exactly what you're putting in your body.
Forever Guarantee
Any product, any reason, forever. Confidence without conditions or fine print.
Clean Formulas
Vegan, non-GMO, gluten-free. Nothing artificial, nothing hidden. Ever.
Bioavailability
Superior absorption at clinically effective doses — not marketing doses.
GMP Certified
Manufactured in FDA-registered, GMP-certified facilities with full traceability.
The Social Palette.
Five tones define every Nutri post. Only these colors appear in backgrounds, type, and UI. Product packaging colors should stand as the main contrast in product photography. Tap any swatch to copy its hex.
Bright. Clean. Precise.
Clinical confidence. Cool without being cold. Scientific without being sterile. The metallic packaging echoes the blue family and creates natural brand cohesion in photography.
Type is the Brand Voice.
Typography is the most consistent brand signal outside of the brand colors. Unica One is the display voice — bold, precise, distinctive. DM Sans carries the body.
Hero, campaign, cover
Forever Guaranteed.
Post headlines, subheads
Captions, descriptions
Tags, CTAs, badges
The Wordmark.
The custom script logo is a distinctive brand asset. The diagonal stroke and capsule dot on the "i" are proprietary. Never substitute with a typeface. Never modify, recolor, distort, or add effects.
Minimum clear space equal to the cap-height of the "n" on all sides.
80px wide on digital — never smaller. On photography: top-left at 30% opacity in white, matching the light source.
6 Post Types. One Brand Voice.
Six named templates cover almost every content need — each with a fixed structure, palette, and type rules. Rotating all six helps to create feed rhythm.
Magnesium.
Proven.
I've kept."
How the Grid Reads.
The Instagram feed is a 3-column gallery. Each row should feel intentional and balanced. Consistency comes from recurring templates, typography, color, and photography. The goal is a feed that feels recognizable, premium, and easy to navigate.
Logo
Prioritize contrast and legibility. Keep placement intentional and avoid visual clutter.
Color System
White, Frost, Ink, Steel Blue, and approved gradients should make up the majority of the feed.
Typography
Unica One for headlines. DM Sans for supporting copy. Avoid unnecessary font combinations.
Photography Style
Real over polished. Human over product. Natural light, authentic moments, and premium wellness imagery.
Visual Principles
Every post should feel Consistent, Educational, Premium, Human, and Trustworthy. When in doubt, choose clarity and simplicity over decoration.
Content Mix
Balance Product Hero, Ingredient Spotlight, Science Made Simple, Retail Presence, Human Ritual, and Community Voice content throughout the feed.
How Nutri Speaks.
Captions should feel intentional, informed, calm, and confident. Nutri speaks to intelligent people making health-conscious decisions.
Nourish your body. Elevate your health. Live with intention.
The #1 Supplement You NEED Right Now!!
20× more bioavailable. Clinically studied. Effective dose.
Miracle formula with revolutionary breakthrough technology!
Third-party tested. GMP certified. A guarantee that lasts forever.
We're the best! Our customers LOVE us — don't miss out!
Begin your ritual — 20% off your first order.
BUY NOW BEFORE IT'S GONE — LIMITED TIME!!!
Caption Templates.
Four ready structures keep captions on-voice across product, education, brand, and community posts.
Your morning ritual, elevated. Triple Magnesium 440mg — three forms, one intention. Every capsule tested, every dose effective.
Not all magnesium is the same. Glycinate for sleep. Malate for energy. Taurinate for the heart. Three forms. One capsule. Zero fillers.
We use only the best science-backed formulas to deliver the nutrients your body needs to elevate your health.
Two months in. Clearer mind, steadier energy, better sleep. This is why we do what we do. Share your experience by tagging @nutri.suppshop.
Content Themes.
Each content theme should fit our target audience's interest. Rotate across all eight to maintain variety and avoid content fatigue.
Morning Ritual
The high-performer's AM stack. Quiet, intentional, optimized.
Longevity
Living better, longer. The science of aging well. Daily habits that compound over time.
Focus
Cognitive clarity and peak mental performance. Help your mind show up every day.
Recovery
Repair, restore, and come back stronger. The half of the equation that not enough people about.
Beauty Within
Skin, hair, and glow rooted in deep nutrition. Beauty that starts at the cellular level.
Optimization
Biohacking meets clean science. Every system dialed in.
Nervous System
Regulation and stress resilience. The modern toll — the natural solution.
Intentional Wellness
Purpose-driven habits as identity. The well-curated supplement shelf.
Creative Principles.
Nutri communicates with credibility. Every creative decision should reinforce trust, simplify wellness, and elevate the customer experience.
- Lead with education before promotion
- Use clean, intentional layouts with clear hierarchy
- Prioritize real routines, real people, and real outcomes
- Maintain consistency across color, typography, and photography
- Create content that feels premium, approachable, and trustworthy
- Simplify complex wellness topics into actionable takeaways
- Show products as part of a lifestyle, not the center of it
- Design for long-term brand recognition over short-term trends
- Fear, shame, or anxiety-based marketing
- Exaggerated health claims or unrealistic outcomes
- Visual clutter and unnecessary complexity
- Trend-chasing that conflicts with the brand
- Overly promotional or sales-driven content
- Clickbait, urgency tactics, or hype-heavy language
- Generic, mass-market supplement aesthetics
- Anything that prioritizes attention over trust